Coding – Pearson BTEC Level 3 Award in Principles of Coding


This qualification is about the principles of digital marketing and the role of the digital marketer in business. The qualification addresses the knowledge, skills and behaviours required by a digital marketer to be successful in the analysis, strategy and implementation of digital marketing campaigns. Learners will gain an understanding of how general marketing principles can be adapted and refined for digital marketing.


SKU: 603/3827/1-1 Categories: , , ,

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This unit is about understanding the principles of coding and the components that make the world wide web work.


The primary role of a digital marketer is to define, design, build and implement digital campaigns, and associated products, across a variety of online and social media platforms. A digital marketer helps to drive customer acquisition, customer engagement and customer retention. As products and advertising become increasingly reliant on digital platforms, understanding the logic and components that enable these to work, including how the world wide web and the code used to build websites, is a key aspect of this role.


Learners will gain an understanding of the processes involved in developing software solutions, recognising that there are compatibility issues when code is used across multiple devices and platforms.


Learners will understand the logic behind code, how websites work, and the underpinning technologies that enable websites to be created, published, hosted and accessed from anywhere in the world. Digital marketers harness these technologies when building digital campaigns, ensuring that a range of technologies and techniques is used effectively to promote products and/or services.



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  1. Understand the principles of coding
  2. Understand the components that make the web work


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  • MTA HTML 5
  • CIW Site Development Associate.


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Assessment is via an onscreen test and is Multiple Choice test lasting 35 mins and consists of 20 questions.


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