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This unit is about understanding the principles of coding and the components that make the world wide web work.
The primary role of a digital marketer is to define, design, build and implement digital campaigns, and associated products, across a variety of online and social media platforms. A digital marketer helps to drive customer acquisition, customer engagement and customer retention. As products and advertising become increasingly reliant on digital platforms, understanding the logic and components that enable these to work, including how the world wide web and the code used to build websites, is a key aspect of this role.
Learners will gain an understanding of the processes involved in developing software solutions, recognising that there are compatibility issues when code is used across multiple devices and platforms.
Learners will understand the logic behind code, how websites work, and the underpinning technologies that enable websites to be created, published, hosted and accessed from anywhere in the world. Digital marketers harness these technologies when building digital campaigns, ensuring that a range of technologies and techniques is used effectively to promote products and/or services.