The primary role of the digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager, or an IT Manager.
These qualifications are for learners who work in the Digital Marketing industry. It is not just for school leavers and employers can use the Levy (in England) to upskill existing employees into a new role or to qualify in their current role.
It will require 20% off the Job time (OJT) to study and we can record this on our systems. We are on the Register of Apprenticeship Training providers (RoATP) and can be found on the Government Website.
These qualifications give learners the opportunity to:
develop knowledge related to develop written communication, review online activity, apply structured techniques to problems, digital campaigns, use of digital tools and analytics of marketing activities
develop technical knowledge and understanding in coding, marketing and digital marketing.
achieve Level 3 qualifications
develop their own personal growth and engagement in learning.
Typical Job Roles
-Digital Marketing Assistant
-Digital Marketing Executive,
-Digital Marketing Co-ordinator
-Social Media Executive,
-Email Marketing Assistant
-Digital Marketing Technologist
To find out more about standards type apprenticeships, please see our apprenticeships page.
Unit 1 – Principles of Coding (or the MTA HTML 5, or CIW – Site Development Associate)
Unit 2 – Marketing Principles (or Google Squared or CIM Level 4 Award in Digital Marketing)
Unit 3 – Digital Marketing Business Principles ( or Google Analytics IQ, or CIW – Social Media or Google Squared)