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Digital Marketer Apprenticeship

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager, or an IT Manager.

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Description

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager, or an IT Manager.

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These qualifications are for learners who work in  the Digital Marketing industry. It is not just for school leavers and employers can use the Levy (in England) to upskill existing employees into a new role or get qualified in what they are already doing.

It will require 20% off the Job time (OJT) to study and we can record this on our systems. We are on the Register of Apprenticeship Training providers (RoATP) and can be found on the Government Website.

 

These qualifications give learners the opportunity to:

 

  • develop knowledge related to develop written communication, review online activity, apply structured techniques to problems, digital campaigns, use of digital tools and analytics of marketing activities
  • develop technical knowledge and understanding in coding, marketing and digital marketing.
  • achieve Level 3 qualifications
  • develop their own personal growth and engagement in learning.

 

To find out more about standards type apprenticeships, please see our apprenticeships page.

Knowledge Qualifications

Additional Information
Level

3

Attendance

Remote

Awarding Organisation (AO)

Pearson (Edexcel)

Duration

12 Months