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This qualification is about the principles of digital marketing and the role of the digital marketer in business. The qualification addresses the knowledge, skills and behaviours
required by a digital marketer to be successful in the analysis, strategy and implementation of digital marketing campaigns. Learners will gain an understanding of how general marketing principles can be adapted and refined for digital marketing.
Learners will understand what a digital marketing apprentice has to do in order to achieve their digital marketing objectives in an effective and responsible way. The qualification will show learners how to achieve these objectives, with whom they will need to communicate and work with in the digital marketing team across the wider organisation.
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online, digital and social media platforms to drive customer acquisition, customer engagement and customer retention. Learners will carry out this role by understanding the principles of digital marketing tools, across different digital and social media platforms, and how they work together. Learners will understand the business environment within which they operate and issues relating to digital marketing and customer needs. This will include the protection of data across multiple digital channels and an understanding of digital etiquette. Learners will also understand how to integrate digital marketing into the working environment and to coordinate with others in the organisation.
The qualification aims to prepare learners for a career in digital marketing, including those learners who are seeking a supervisory role in digital marketing. The qualification will enable learners to develop knowledge and understanding of the main features, challenges and risks of the digital marketing environment.
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- Understand the principles of digital marketing tools and how they work together
- Understand digital and social media platforms
- Understand the business environment and issues relating to digital marketing and customer needs
- Understand digital etiquette
- Understand how digital platforms integrate into the working environment
- Understand how to protect data across digital and social media platforms
[dt_sc_box type=”titled-box” title=”Equivalent Qualifications” bgcolor=”#5f8fbf” textcolor=”#ffffff”]
- Google Analytics IQ
- CIM Level 4 Award in Digital Marketing
- CIW Data Analytics
- CIW Social Media.
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Assessment is via an onscreen test and is Multiple Choice test lasting 45 mins and consists of 30 questions.